WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
In a world in which technology, society and personal attitudes have dramatically changed the way consumers behave, it’s not enough to have good ideas.
You have to be able to blend superb strategic thinking with awesome channel and distribution knowledge, incredible instinct, plus brilliant ideas.
I’m a rare breed (in a good way), marrying it all with an entrepreneurial spirit and a jolly good sense of humour.
If you like the sound of all that and need a sparkling campaign idea, a laser-focused content strategy, a stand-out video treatment, a magazine launch or something else, get in touch.
About me
In a world in which technology, society and personal attitudes have dramatically changed the way consumers behave, it’s not enough to have good creative ideas.
You have to be able to blend superb strategic thinking with awesome channel and distribution knowledge, incredible instinct, plus brilliant ideas.
I’m a rare breed (in a good way), marrying it all with an entrepreneurial spirit and a jolly good sense of humour. If you like the sound of all that, get in touch.
What other people say
CREATIVE
DIRECTOR
Danielle 'D-Meister' Welton is quite frankly a kick-ass all round creative gun. My experience with Danielle was during her stay with us at Edge as the role of Head of Content. She could just as easily worn the hat of a conceptual writer or creative director, such is her instinct with great ideas. Not only did Danielle help put together many great pitches and props, she nailed the day-to-day work on everything from leading magazine titles to social media content. Danielle has an infectious sense of humour, a confidence in her ideas and a natural presentation style. We miss her already.
CONTENT DIRECTOR
Danielle Welton is blessed with an unusual combination of imagination and pragmatism. If you're a client (or a CEO) this is great news. It means that she has an endless supply of original, beautiful ideas – and can find a way to make them work in real life, on a real budget. Danielle is also whip-smart, so if your strategy team all happen to be ill or on holiday, she has the brains to come up with a watertight strategy that is creative and commercial. Best of all she's a smasher – bags of energy, loads of laughs and wonderful to work with.
PUBLISHER
Danielle Welton is a creative force – with the rare combination of extensive experience, solid capability and intuitive creativity, she brings real creative purpose and energy to the projects in which she’s involved.
I had the pleasure to work with Danielle on several pitches during her time at Edge in Sydney. Her creative contribution was exceptional – really understanding the challenges in briefs and creating exciting, innovative, creative approaches to address these. Her presentations to clients were fabulously engaging. And she was a pleasure to work with in the inevitable scramble to hit a huge deadline.
CHIEF CONTENT OFFICER
Danielle Welton is a fantastic all-rounder, and everyone's favourite person to work with. She's inspired at concept stage, presents brilliantly, tackles problems head-on, and displays a fundamental love of communication and content in all its forms that's infectious. She's super-efficient, leads teams in a way that brings out the best in them. I've been proud to have her as a co-pilot on more than one bumpy ride... and too many smooth ones to mention.