WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
In a world in which technology, society and personal attitudes have dramatically changed the way consumers behave, it’s not enough to have good ideas.
You have to be able to blend superb strategic thinking with awesome channel and distribution knowledge, incredible instinct, plus brilliant ideas.
I’m a rare breed (in a good way), marrying it all with an entrepreneurial spirit and a jolly good sense of humour.
If you like the sound of all that and need a sparkling campaign idea, a laser-focused content strategy, a stand-out video treatment, a magazine launch or something else, get in touch.
Video
Video
VIDEO IS A MASTERFUL medium for storytellers. Whether you're tugging at the heart strings, educating, inspiring or giving people a good old belly laugh, video is incredible for grabbing attention, holding it and inspiring an action or reaction.
Every content campaign I work on has an element of video, but the shape and flavour of that video will depend on the brand, brief and channels I have to work with. For the video above, we had two days to come up with a video concept that would help launch Vitality's sponsorship of the first ever day/night cricket game in the UK. We then had half a day to film it with Joe Root, England cricket captain. It was lucky he was game, because the solution involved A LOT of fleuro paint.
The result was better than anticipated, as the story was picked up by The Sun and Metro. Howzat!
Other video examples
Vitality YouTube
Ross - Grey I The New Black
Jennis - YouTube
Sainsbury's Father's Day Sandwich
ASK ME ABOUT
Joe Root: Tactical PR,
The Greys - Suncorp,
The peanut butter GIF,
Hockey world cup