WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
In a world in which technology, society and personal attitudes have dramatically changed the way consumers behave, it’s not enough to have good ideas.
You have to be able to blend superb strategic thinking with awesome channel and distribution knowledge, incredible instinct, plus brilliant ideas.
I’m a rare breed (in a good way), marrying it all with an entrepreneurial spirit and a jolly good sense of humour.
If you like the sound of all that and need a sparkling campaign idea, a laser-focused content strategy, a stand-out video treatment, a magazine launch or something else, get in touch.
Social highlights
IN A WORLD IN which consumers are bombarded by brand messages almost every time they go near a digital device, running a social brand newsroom is a challenging gig. But jolly good fun.
As Editorial Director for Australian agency, Edge, I was responsible for the process, output and feedback loop powering two KPI-smashing social newsrooms for two Aussie mega brands – Optus, a big daddy in telecoms and AAMI, a massive insurance company.
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With daily mini brainstorms for the creation of clever reactive, BAU and campaign content across all channels, I loved the pace and creativity.
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The marriage of strategy and creativity was genuinely gamechanging (no agency puff, here), and we achieved amazing results (both organically and with paid), taking their channels from beige to dominating.
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My favourite campaign turned the boredom of breaking phone contracts into something worthy of a Hollywood smasher like Dolph Lundgren!
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ASK ME ABOUT
Optus (Oz)
AAMI (Oz)
Vitality
Jennis
Hertz
Lloyds Pharmacy
Casquette
