WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
In a world in which technology, society and personal attitudes have dramatically changed the way consumers behave, it’s not enough to have good ideas.
You have to be able to blend superb strategic thinking with awesome channel and distribution knowledge, incredible instinct, plus brilliant ideas.
I’m a rare breed (in a good way), marrying it all with an entrepreneurial spirit and a jolly good sense of humour.
If you like the sound of all that and need a sparkling campaign idea, a laser-focused content strategy, a stand-out video treatment, a magazine launch or something else, get in touch.
Web or dead
SEO, PPC, UX, CRM, CMS... When it comes to creating digital content, I know how to put all the acronyms to good use in order to do what I really care about – provide a brilliant web experience and create communities of engaged and loyal fans.
Here's a quick snapshot of the brands, brand problems and web solutions I've worked on recently.
Jennis Fitness and Jennis Pregnancy – Web launch and 'mum fitness' audience building.
Vitality Health and Life Insurance – Increase uptake of member offers and reposition Vitality as your partner in health rather than a faceless insurer.
Opto for CMC Markets – Consulting on reach and content efficiency drivers.
Casquette Women's Cycling – Commercialising product. Ad sales, branded content partnerships, affiliate, influencer.
In a former life...
​I launched the editorial sites for fashion brands Accessorize, Monsoon and Swarovski. I headed up the content for Tesco baby club and F&F; I created all the campaign content for Sainsbury's collaboration site with Huffington Post; I ran the business hubs for RBS and NatWest; I've created campaign microsites for Lloyds Pharmacy and Swarovski and I also created perception-changing content for an Australian brand called Suncorps that shows why pensions aren't boring.