WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
In a world in which technology, society and personal attitudes have dramatically changed the way consumers behave, it’s not enough to have good ideas.
You have to be able to blend superb strategic thinking with awesome channel and distribution knowledge, incredible instinct, plus brilliant ideas.
I’m a rare breed (in a good way), marrying it all with an entrepreneurial spirit and a jolly good sense of humour.
If you like the sound of all that and need a sparkling campaign idea, a laser-focused content strategy, a stand-out video treatment, a magazine launch or something else, get in touch.
Passion projects
I LAUNCHED CASQUETTE, a women's cycling lifestyle brand, in the summer of 2016 with a desire to change things up. The traditional cycling magazines didn't tell stories of women cyclists and didn't show pictures of them. It was almost as if we didn't exist...
Instead of creating a me-too version of the men's cycling content on offer, my desire was to do it differently – giving Casquette a stylish, intelligent and humorous spin.
I launched with a print title, website and social channels and I was truly bowled over (and massively relieved) by the positive reaction. People love the aesthetic, they are fully onboard with the feisty tone, and they applaud the fact that Casquette has provided a platform for women's cycling stories that doesn't exist anywhere else.
​
ASK ME ABOUT
Casquette
Save The Children
Root & Bone
