WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
In a world in which technology, society and personal attitudes have dramatically changed the way consumers behave, it’s not enough to have good ideas.
You have to be able to blend superb strategic thinking with awesome channel and distribution knowledge, incredible instinct, plus brilliant ideas.
I’m a rare breed (in a good way), marrying it all with an entrepreneurial spirit and a jolly good sense of humour.
If you like the sound of all that and need a sparkling campaign idea, a laser-focused content strategy, a stand-out video treatment, a magazine launch or something else, get in touch.
New year, new chances to sell
Brand. Jennis Fitness
Objective. Quite simply, to capitalise on the fitness resolutions being made all across the country, and to up the number of fitness app subscribers.
Topline results. Over a 4 week period, I saw 125% increase in revenue; 15.8% increase in Fitness app subscriptions; 13.8% increase in total app subscriptions.
How did I do it?. I focused on the human truth. Despite the best intentions, no-one has TIME for fitness in the run-up to Christmas and, when New Year hits, we all want to make TIME, but it's not easy.
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To solve that, I created #JennisTimeForYou - a 30-day new year plan that helps you kick-start your fitness without requiring loads of time. This included new 5-minute video workouts; a downloadable 30-day plan; 'follow-me' Jess assets; supporting blog, email and social.
The channel mix. web / social / email / app