WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
In a world in which technology, society and personal attitudes have dramatically changed the way consumers behave, it’s not enough to have good ideas.
You have to be able to blend superb strategic thinking with awesome channel and distribution knowledge, incredible instinct, plus brilliant ideas.
I’m a rare breed (in a good way), marrying it all with an entrepreneurial spirit and a jolly good sense of humour.
If you like the sound of all that and need a sparkling campaign idea, a laser-focused content strategy, a stand-out video treatment, a magazine launch or something else, get in touch.
A different take
Brand. London Bike Show
Campaign objective. London Bike Show came to me with a simple challenge: to increase the number of women attending its traditionally male-dominated show by 10%.
Topline results. I helped to increase women's attendance by 80% versus attendance the previous year.
How did I do it? A lively multi-channel strategy that included the curation of influencer and ambassador-led show content (panels, Q&As, demos, discussions), social and email campaign support in the lead-up, plus a hero print piece that was used to incentivise ticket sales.
The channel mix. web / social / event stage / print / event assets / email
