WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
WHAT I SAY ABOUT ME
In a world in which technology, society and personal attitudes have dramatically changed the way consumers behave, it’s not enough to have good ideas.
You have to be able to blend superb strategic thinking with awesome channel and distribution knowledge, incredible instinct, plus brilliant ideas.
I’m a rare breed (in a good way), marrying it all with an entrepreneurial spirit and a jolly good sense of humour.
If you like the sound of all that and need a sparkling campaign idea, a laser-focused content strategy, a stand-out video treatment, a magazine launch or something else, get in touch.
Making pensions sexy
SUNCORP WANTED TO CHANGE the perception of retirement from something dull and distant to something inspiring, real and relevant. Our solution was ‘Grey Is The New Black’, a content campaign and ongoing hub of engagement that was designed to challenge old assumptions about what it means to ‘retire’ through quirky editorial; profiles of some of Australia’s coolest greys and the opportunity to sample the grey side of life through quizzes and interactive infographics. The highlight of the campaign was a multi-part film and interview series using grey ambassadors – each with a unique passion of their own.
I loved 'The Greys' as I saw the project through from launch, but I've worked on many, many more web-based content projects.
​
